Archives for Tag “Storytelling”

15 Check Points for Effective Virtual Presentations

June 11th, 2015

Online meetings and presentations differ from the in-person ones. This is obvious. But do you know how to handle this digitalization and the virtual environment appropriately for your sales activities? After numerous conversations with IT sales professionals and our own experience in using Virtual Studio selling, we came up with the following list of check points that might help you to make...

Storytelling Sells: 6 Tips for Successful Sales

October 23rd, 2014
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Keith Quesenberry and Michael Coolsen, researchers at Johns Hopkins University, have recently proven the power of storytelling.  In a study published in the Fall 2014 issue of The Journal of Marketing Theory and Practice, the duo analyzed 108 commercials from the 2014 Super Bowl to determine their specific selling strategies.  They found that those ads with the most developed plots tended to...