Archives for Tag “Account Planning”

6 Reasons Why We Should All Account Plan

November 24th, 2016

The season of account planning is upon us, and for all account managers this should be the most important time of the year. However, most of us either don’t seem to have the time or don’t seem to see the real benefits in having a detailed account plan and strategy.Fact is, that our key customer accounts must be protected and managed effectively...

How Account Planning can Benefit From Design Thinking

August 19th, 2015
one, female, smiling, design thinking, innovation, post-it

At first glance Account Planning and Design Thinking don’t seem to have much in common. In our work with clients we took a closer look at both concepts and realized that there is a remarkable resemblance between their core principles: research, collaboration, consumer-centricity, and validation & iteration.ResearchJumping right into generating and working out a solution for a customer, isn’t the approach both...