openPDA Blog
Insights for Professionals in the IT Industry

The openPDA blog is only available in English language.

3 Essential Steps to Long-Term Behavior Change

August 11th, 2017
Behavior Change is daunting like climbing a mountain.

Behavior change is very challenging, and—like climbing a mountain—requires a fair amount of physical and mental training. It almost always makes no difference if we have an intense desire for change.It also doesn't matter if the will for change is internal (such as changing your daily routine to do more sports to get in shape) or comes from external sources (when a doctor...

5 Trends in Channel Enablement

Juli 12th, 2017

As the pace of digitalization accelerates, so too must channel enablement while constantly reinventing itself so that vendors and partners can keep an edge over their competitors. Every time technology has changed, the lingo and topics that enablement has focused on needed to change along with it.Back in the beginning, channel organizations only sought out trainers for a handful of topics and...

The Secrets of Enablement Event Planning

Juli 12th, 2017

Event planning within large organizations can be a logistical nightmare. If you overlook or forget a tiny detail, chances are someone will complain about it. In the end, it almost always takes a lot more time and effort than you had expected.We sat down with Katrin Weiss, one of PDAgroup's enablement event planning experts, for an interview to find out her secret...

Bored at work? 68.5% are – 4 solutions for digital employees

Juni 2nd, 2017

You know the drill. You’ve already checked your Facebook, Instagram, the news. Your boss just sat down next to you. Now what? Sound familiar? In the digital age, many of us are used to constant visual stimulation and social media interaction, and we’re often bored without it. With information always at our fingertips, digital employees are challenging organizations to rethink everything from...

Social Selling: 3 Crucial Yet Ignored Strategies

April 19th, 2017

You know the statistics. 75% of B2B buyers turn to social media for advice on their buying decisions. They’re also five times more likely to engage in the sales process if you share a mutual connection. Therefore, after carefully crafting your personal brand on LinkedIn, identifying target audiences and specific buyer personas, and positioning yourself as an advisor and industry thought leader...